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My Services

To achieve this I have developed a framework of support grouped into four key pillars, as set out below.

 

I can support you through each of these pillars or on specific areas. I can support you on a project basis or as a retained extension of your team.

 

But first I need to understand you and your business, so get in touch for a friendly chat.

1. Marketing Strategy

A clear and compelling marketing strategy is a key pillar for a challenger drinks brand. I can deliver this by working through these key questions with you.

• Vision, Mission & Values • Market & Category Insight • Strategic Positioning • Brand Strategy • Brand Identity & Packaging

• Portfolio Optimisation • Marketing Activation • Digital Strategy • Marketing Budget

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2. Commercial Strategy

You’re in this to make money right? I can ensure your business is commercially sound by working through these key questions with you.

• P&L • Accounting Software • Cost of Goods • Profit Margins • Retail Pricing • Trade Pricing • Wholesale Pricing • Value Chain

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3. Sales Strategy

You’re in this to make money right? I can ensure your business is commercially sound by working through these key questions with you.

• P&L • Accounting Software • Cost of Goods • Profit Margins• Retail Pricing • Trade Pricing • Wholesale Pricing • Value Chain

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4. Customer Outreach

You’re in this to make money right? I can ensure your business is commercially sound by working through these key questions with you.

• P&L • Accounting Software • Cost of Goods • Profit Margins • Retail Pricing • Trade Pricing • Wholesale Pricing • Value Chain

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My Clients

Paul Halsey

Founder & CEO

Andrew’s time at Purity gave him a thorough understanding of how an entrepreneurial SME can grow quickly in the competitive drinks world. This experience and a clear strategic understanding of how to position a premium drinks brand makes him a real asset for any challenger business.

Simon Brown

Founder & Managing Director

I first started working with Andrew in 2008 and we are still working together today. After excelling at a number of drinks businesses, I invited him to become a Director of Greenlight and we have never looked back. He is a real asset to any project or team.

John Edwards

Marketing Director

I loved working with Andrew. He always brought energy, clear thinking and great ideas. Together we restored some of the most iconic brands in the UK, like Newcastle Brown Ale and Scrumpy Jack, back to their former glory.

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  • Packaging Design

  • Portfolio Optimisation

  • ​​Marketing Activation

  • Digital Strategy

  • Marketing Budget

  • Vision, Mission & Values

  • Market Insight

  • Strategic Positioning

  • Brand Strategy

  • Brand Identity  

1. Marketing Strategy

  • Retail Pricing

  • Trade Pricing

  • Wholesale Pricing

  • Value Chain

  • P&L

  • Accounting Software

  • Cost of Goods

  • Profit Margins

2. Commercial Strategy

  • Direct to Consumer

  • Sales & CRM Software

  • Sales Tools

  • Resource

  • Forecasts & Budget

  • Channel Strategy

  • Customer Profiling

  • Target Customers

3. Sales Strategy

  • Multiple Grocers

  • Convenience

  • Online

  • Export

  • Events

  • Independants

  • Wholesale

  • National On Trade

  • HORECA

  • Brewers

4. Customer Outreach

My Services

I want to help you grow. It’s that simple.

To achieve this I have developed a framework of support grouped into four key stages.

​

I can support you through each of these stages or on specific areas. I can support you on a project basis or as a retained extension of your team.

 

But first I need to understand you and your business, so get in touch for a friendly chat.

Testimonials

The Biblical story of David and Goliath is a well-known parable.

 

David used his agility and speed to out manoeuvre his larger opponent. He used precision to ensure he hit Goliath where it hurt and he didn’t play by the rules with a sword and shield, he did things differently.

 

Challenger brands are natural David’s, fighting against larger and more established competitors who seemingly have all the advantages of strength, size and resources.

 

But if challenger brands think outside the box and use their own built-in advantages – passion, speed, agility, precision and disruption – then they can compete.

 

Where do I come in? I provide you with the skills and tools to unlock the challenger within.

 

You vs Goliath. And we all know how that story ends.

Be More David

"SOMETIMES YOU NEED A GOLIATH IN YOUR LIFE

TO FIND THE DAVID WITHIN"

Steve Jobs

Andrew is a pleasure to work with, he brings real energy and a cool focus too. He’s been a brilliant support to me as Founder and always puts forward excellent ideas when needed. The results speak for themselves and we are really excited to continue working together.​

​Hannah Rhodes

Founder & Managing Director

Andrew has been a fantastic support to us over the past 6 months. We knew we made fantastic ciders but were unsure how best to grow the business side. He has given us a clear strategy and Andrew is continuing to support us with some fantastic new customers. He is a great compliment to our team and would recommend him to anyone.

Jolyon Olivier 

Founder & Master Cider Maker

Andrew’s involvement has been a key milestone for our business. He has provided real clarity and focus to our marketing and sales strategy. He is continuing to support our sales growth by securing new listings with target customers. We are really excited about the future and our continued partnership.

Ed Calvert

Founder & Director

BE MORE

CHALLENGER.

CHALLENGE THE STATUS QUO.

CHALLENGE YOUR MINDSET.

About Me

Hi, I’m Andrew. I’ve worked in the drinks industry for over 20 years and during that time I’ve been David and Goliath.

 

The first half of my career I was Goliath. I plied my trade at Carlsberg, Heineken and C&C Group but after 10 years I felt a strong pull to disrupt the status quo in a faster paced challenger environment. I wanted to be David.

 

Using passion, speed, agility, precision and disruption as my weapons I helped grow Purity Brewing Co’s sales to +£10m pa and I loved it. Take that Goliath.

 

In recent years there has been an explosion of craft breweries, cideries, distilleries and soft drinks in the UK. Quickly the founders realise making great flavoursome liquids is the easy part. Successfully bringing them to market is where it gets really difficult. This is where I come in.

 

Using my experience, skills and contacts I’m on a mission to help challenger drinks brands overcome their Goliath, maximise their potential and realise their ambitions.

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